The Creation of the Kerrygold Brand

The objectives for the butter brand were very clear. The brand name had to evoke a sense of the product's origin. It had to have strong connotations with farming, naturalness, goodness and above all quality milk. It had to be an exclusively Irish name, strong but easy to pronounce. Out of a list of sixty names only six were chosen for consideration by the Board of the Irish Dairy Board. These were : Buttercup, Shannon Gold, Kerrygold, Leprechaun, Tub-o-gold and Golden Farm. Common to each was the designation 'Irish Creamery Butter'. In the end a consensus was reached and the brand 'Kerrygold' was born.

The first advertisement delivered its origin: "Ireland is the Emerald Isle with the greenest of pastures on which the finest dairy herds graze. Their milk is taken each morning to the local village creamery where it is churned that same day into butter. Irish Creamery Butter and it's called Kerrygold, the butter that's pure village-churned". And so it continues today.

	Kerrygold Packet The original Kerrygold wrapper, first launched in the UK in 1962.
	Kerrygold Logo 1986 New Kerrygold design adopted.
	Kerrygold Logo 2007 Kerrygold logo redesigned in 2006